TL;DR
Koyfin's free plan is genuinely usable for portfolio tracking and macro dashboards at $0/month, but it caps you at two watchlists, two screens, and two years of financial history; most traders who need real fundamental depth end up on the $39/month Plus tier within a few weeks.
Key Takeaways
- 1.The Free plan gives 2 watchlists, 2 screens, 2 custom dashboards, and 2-year financials at $0/month.
- 2.Plus ($39/month) unlocks 10-year financials, unlimited watchlists and screens, and 100,000+ global company snapshots.
- 3.Premium ($79/month) adds custom formulas, portfolio analytics, and ETF valuation tools built for spreadsheet-style modeling.
- 4.Koyfin markets itself as a low-cost alternative to Bloomberg and FactSet terminals, which routinely run five figures a year.
- 5.Advisor Core and Advisor Pro plans start at $209/month and are built for RIAs, not individual traders.
Koyfin's free plan is enough for basic portfolio tracking and macro dashboards, but it caps you at two watchlists, two screens, and two years of financial history. Active traders and anyone doing real fundamental research will outgrow it within a month and need the $39-a-month Plus plan for full data depth.
I opened a Koyfin account in early August 2026 specifically to see whether the free tier holds up against paid tools like Finviz Elite and Stock Rover, or whether it's a lead-gen funnel dressed up as a product. I ran it alongside my existing screener setup for three weeks, tracking a 15-stock swing watchlist and pulling quarterly filings on five names I was actively researching. The short version: the free plan is more generous than most Bloomberg-alternative pitches, but the two-screen and two-year-history caps are real friction points, not marketing footnotes.
Koyfin was founded by two ex-Bloomberg employees who set out to rebuild the parts of a terminal that individual investors and small funds actually use, without the six-figure enterprise contract. That origin story matters for how the product is built: the macro dashboards and cross-asset views feel like they came from people who used a $24,000-a-year terminal daily, not a team guessing at what retail traders want.
Is Koyfin actually free to use?
Yes. Koyfin's Free plan costs $0/month with no credit card required, and it isn't a stripped-down demo. You get advanced charting, market and macro dashboards, a basic portfolio tracker, and access to company snapshots, just with limits on how many you can save and how far back the data goes.
The catch shows up fast if you research more than a handful of names. Free accounts are limited to 2-year financials and 1-year forward estimates, 2 watchlists, 2 screens, and 2 custom dashboards. If you cover more than two sectors or run more than two screening strategies, you'll be deleting and rebuilding screens constantly, which is the exact friction Koyfin is counting on to push you toward Plus.
What actually breaks first
In my test, the 2-screen cap was the first wall I hit, not the financials history. I wanted a momentum screen and a value screen running side by side, and the free plan forced me to pick one.
News access is also throttled on Free. You get headlines and basic press releases, but full-text earnings call transcripts and premium wire content are gated behind Plus. For a trader who reads transcripts before earnings, that alone can be the deciding factor, since transcript access on a comparable standalone service often costs $20-30/month on its own.
For someone who checks index levels, sector performance, and a short watchlist a few times a week, the free plan genuinely covers it. Koyfin's free tier holds up for casual portfolio monitoring, but its 2-screen and 2-year-history limits make it impractical for anyone running more than one active research workflow.
What do you get with Koyfin Plus and Premium?
Plus is $39/month and removes most of the caps that make the free plan feel small. You get 10-year financials and 10-year forward estimates instead of 2 and 1, unlimited watchlists, screens, and dashboards, an ETF holdings screener, and access to 100,000-plus global company snapshots with press releases, filings, and transcripts included.
| Plan | Monthly price | Financial history | Watchlists / screens | Best for |
|---|---|---|---|---|
| Free | $0 | 2-year / 1-year est. | 2 / 2 | Casual portfolio tracking |
| Plus | $39 | 10-year / 10-year est. | Unlimited | Active research and screening |
| Premium | $79 | 10-year, plus custom formulas | Unlimited | Analysts building custom models |
| Advisor Core | $209 | Everything in Premium | Unlimited | RIAs needing client reports |
Premium runs $79/month and is aimed less at active traders and more at people building their own valuation models. It adds unlimited custom data fields and formulas, custom financial statement templates, and ETF valuation tools you won't find bundled into Plus. Koyfin also offers up to roughly 30% off when you pay annually instead of monthly, though the exact discount varies by plan, so check the current rate at checkout before committing to a year.
Above Premium sit Advisor Core at $209/month and Advisor Pro at $299/month, both built for registered investment advisors rather than individual traders. Advisor Core adds model portfolios, a mutual fund screener, one custodian integration, and 10 client proposals or reports a month. Advisor Pro scales that up to 200 reports a month plus multiple custodian integrations and priority support, which only makes sense once you're managing client accounts, not your own.
Unless you're building custom valuation models from scratch, Plus at $39/month covers the vast majority of what a serious retail trader or swing investor actually needs from Koyfin.
How good are Koyfin's charting and macro dashboards?
This is where Koyfin separates itself from a typical screener. The macro dashboard pulls in yield curves, sector rotation heat maps, commodity prices, and currency pairs on one screen, refreshed through the trading day. I used it every morning during my test to get a 90-second read on risk appetite before touching my watchlist, something I previously cobbled together from three different free sites.
How I set up a usable free-tier dashboard in Koyfin
- 1
Step 1: Build one macro dashboard
Use one of your two free custom dashboards for a market overview: yield curve, VIX, dollar index, and sector performance widgets.
- 2
Step 2: Build one earnings-tracking dashboard
Use the second dashboard slot for upcoming earnings dates and estimate revisions on your core holdings.
- 3
Step 3: Pick your two watchlists deliberately
Split by timeframe (swing candidates vs. core holdings) rather than by sector, since sector rotation is already covered by the macro dashboard.
- 4
Step 4: Save one screen for entries, one for exits
With only 2 screens on Free, use one for finding new setups and one for monitoring stocks already on your watchlist for exit signals.
- 5
Step 5: Reassess after 30 days
Track how often you hit the 2-year financials wall or wish you had a third screen before deciding whether Plus is worth $39/month for your workflow.
Chart loading speed held up well even with five widgets running on a single dashboard, and I didn't see the lag that sometimes shows up on free-tier financial dashboards under real market data loads. Koyfin's macro dashboards deliver a genuinely institutional-style morning briefing in under two minutes, which is hard to replicate for free anywhere else.
How does Koyfin stack up against Finviz and Stock Rover?
Finviz Elite is the closest price comparison at roughly $40/month, and it wins on real-time screening speed and options flow visualization. Koyfin wins on fundamental depth: 10-year financials on Plus versus Finviz's more surface-level statement view, plus macro dashboards Finviz doesn't attempt to build. Stock Rover sits in between, with stronger portfolio backtesting than either but a clunkier charting interface than Koyfin's.
Pros
- Free plan is usable, not a crippled trial
- 10-year financial history on Plus at $39/month undercuts most terminal-style tools
- Macro and cross-asset dashboards are genuinely well built
- Clean, fast charting that doesn't feel like a spreadsheet bolted onto a chart
Cons
- 2-screen cap on Free forces constant rebuilding if you research multiple strategies
- No native options chain or options flow data at any tier
- Advisor tiers add real cost fast if you need client-facing reports
- Mobile app lags the desktop experience on complex dashboards
If your workflow leans on fundamentals and macro context, Koyfin's Plus tier beats Finviz Elite on data depth for the same roughly $39-40/month price point; if you trade options or need real-time flow data, neither Koyfin tier will replace a dedicated options tool.
How does Koyfin's portfolio tracking hold up day to day?
Portfolio tracking is available on every tier, including Free, and it goes beyond a simple gain/loss ticker. You can import positions manually or via CSV, then view exposure by sector, geography, and market cap alongside performance attribution against a benchmark of your choice. I ran my 15-stock swing portfolio through it for three weeks and compared the attribution numbers against a manual spreadsheet I keep for the same account, and the figures matched within a rounding error each week.
Where it gets more useful is on Premium, which unlocks advanced portfolio analytics: factor exposure, correlation matrices between your holdings, and drawdown analysis over custom date ranges. That level of detail is normally the kind of thing you'd build yourself in a spreadsheet or pay for in a dedicated portfolio analytics tool costing $30-50/month on its own, so bundling it into the $79/month Premium tier is a reasonable trade if you actually use it weekly rather than once a quarter.
For most traders checking performance a few times a week, Koyfin's free-tier portfolio tracker already replaces a manual spreadsheet, and the Premium-tier factor and correlation analysis adds real value only if you rebalance often enough to act on it.
Who is Koyfin built for, and who should skip it?
- Swing and position traders who research fundamentals before entering a position
- Anyone tracking macro data (rates, sector rotation, commodities) alongside individual stocks
- Investors who outgrew Yahoo Finance or free TradingView charts but aren't ready for a $2,000-a-month Bloomberg-style bill
- Financial advisors who need client-ready reports (via the Advisor tiers)
- Not a fit: pure options traders needing live flow and greeks
- Not a fit: day traders who need Level 2 data and sub-second execution tools
Koyfin was built explicitly as a mid-market alternative for people priced out of a Bloomberg terminal, which can run well past $20,000 a year, and it delivers on that specific promise better than most competitors in the $30-80-a-month range.
Where Koyfin won't help you
If your edge depends on options flow, Level 2 order book data, or sub-second execution, Koyfin isn't built for that job at any subscription tier, and no amount of upgrading will add it.
The verdict: Is Koyfin worth it in 2026?
Koyfin earns its spot as a serious research tool, not just a Bloomberg-lite marketing angle. The Free plan is worth opening today if you track fewer than three strategies and don't need deep financial history. The moment you find yourself deleting a screen to make room for a new one, or you need more than two years of financials to judge a company's trend, the $39/month Plus plan pays for itself within your first serious research session.
Skip Premium unless you're actively building custom valuation formulas, and skip the Advisor tiers entirely unless you manage client money and need formal reports. For most individual traders, Koyfin Plus at $39/month in 2026 is the tier that actually matches what the product does best: fundamental research and macro context in one dashboard, at less than half the price of most standalone alternatives combined.
After three weeks of daily use, I moved my own morning routine over to Koyfin's macro dashboard and kept my existing screener for entries, rather than replacing everything at once. That's probably the most realistic way to adopt it: layer Koyfin in for the research and context work it does well, and only fully commit to a paid tier once you've hit the free plan's limits often enough to know exactly which feature you're paying for.
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